Breakout Sessions

This session will highlight the most important elements of your venue licensing contract that should be included in order to create a defensible agreement and an effective sales tool!

Learn about the landscape of technology that is empowering wedding venues around the world. In this session we will review technology in business, learn how to be strategic when choosing solutions, and get personalized recommendations from Cole based on your specific business challenges.

It's time to increase your venue's revenue by 30-60%.  In this breakout session, we will explore how to build a private bartending company and maximize revenue. We'll discuss market research, setting up your business, services to offer, pricing strategies, marketing techniques, and providing exceptional customer service. Join us to learn how to turn your passion for mixology into a profitable business venture.

Ready to take your venue to the luxury level? Hear directly from a luxury international wedding planner about what you need to do to attract luxury planners and their clients to your venue!

It's time to expand your team past you. But how do you begin effectively attracting, hiring, and developing a rock star team? Allison will share her answers that helped the Maison team from two people to a large team of 35, producing nearly 100 events a year. 

Bloom is our industry's newest all inclusive tool designed specifically for wedding venue owners and mangers to more effectively reach and interact with Generation Z, social media management and planning, AI Integration, email marketing, marketing channel reporting, and so much more!

One venue is great, but is two or three even better? Join this breakout session to learn how to effectively evaluate wedding markets, choose real estate that will retain it's value, and how to develop multiple venue properties. 

Not sure what project to take on next at your venue? This class will teach you specific models for making those tough decisions!

Grow, build and rock the social media world in this breakout session. Learn how to effectively plan your social media weeks, months, and seasons in advance, and breath new life into your posts!

Spreadsheets are our friends! Use your historical data and effective formulas to create accurate cash flow projections that can be used to apply for capital loans, hiring decisions, and more

Time to take the power back into your styled shoots. Learn from a rock star creative all of the steps to take the reigns from creative design that enhances your venue's brand to selecting and working with vendors to create professional styled shoots that sell your venue with an editorial eye, ready for publication.

Does your venue have a six month check-in? Vendor agreements? Rules and regulations for your guests? This breakout session will focus on effective policies and procedures to put in place during the entire planning process to ensure seamless success for every event.

Meet with a branding expert to review your website, social media, and brand voice and branding in a small group environment to hear direct recommendations for changes to your brand. 

If overnight accommodations on your property are just a twinkle in your eye, it's time to make those dream happen. Increase your venue's revenue by 30-40% by adding overnight options. Learn how to create, finance, and permit for this type of development. 

Learn how to communicate with leads, pending proposals, and booked clients in an effective way in you brand's voice. A popular breakout session, this talk will show you how to increase the value of each of your client's revenue potential and increase your close rate. 

An industry expert successfully managing 100+ wedding venue & bridal shop ad accounts, Mark will lead you through strategies guaranteed to reach and convert your ideal couples.

They are at your venue, but can you close that couple? Learn the most effective way to engage the engaged, and use what you learn about them to sell your venue and increase your close rate. 

As the "Escalation Desk," Cole handles the most sensitive conversations for our team. In this class, Cole breaks down a formula for handling tough conversations and we will practice handling tough conversations. These can be with staff members, management, clients, or more! Bring your case studies to the class and let's learn how to deliver exceptional experiences in tough conversations!

In this breakout session, we will explore adding specialty cocktail events to wedding venues for added service and revenue. Topics covered will include menu development, sourcing ingredients, staff training, logistics, pricing, and marketing. Discover how to elevate your venue offerings and generate more revenue.